Mark Andrejevic

Bio

My work focuses on the productive aspect of surveillance and monitoring in the digital era. In particular I explore the ways in which the capture of detailed information about citizens becomes a source of value creation and generation within the context of the emerging interactive commercial model. I am Associate Professor in the Department of Communication Studies at the University of Iowa and a Postdoctoral Researcher at the University of Queensland, where I am researching attitudes toward the disclosure of personal information online.

Abstract

Estranged Free Labor

Estranged Free Labor: Accounts of free, immaterial, and affective labor invoke both the notion of autonomy and that of exploitation. This presentation focuses on the role of exploitation, drawing on examples taken from commercial social networking applictations to explore what it might mean, following Antonio Negri, to define exploitation in terms of the "production of an armory of instruments for the control of the time of social cooperation." The presentation argues for the centrality of estrangement and structural forms of coercion to a critical conception of exploitation in the digital era.